Kia, the South Korean car company, has a new commercial out. I don't know if you've seen it, but the basic gist is that the company has been around for 15 years. C'mon, what do people anthropomorphise more than their cars?
I would say that there's some kind of cultural divide going on here, but I'm pretty sure that's a load of crap because we all know that an American ad agency came up with that commercial. Which makes me wonder if American ad companies really know anything about Americans. Seriously, what were you like when you were 15? I know what I was like, and I do not trust a car company that is willing to boast about being 15.
At 15, you're way past the cute phase. Not only that, you're not far enough past puberty that your body has evened itself out. Acne, hair's still uneven, you're all awkward. Yeah, those are all qualities I want in a car. The upholstry's in places it's never really been before, the car's got acne; sure it's got a GPS unit, but all it ever says is "you're not the boss of me!" Your car hasn't acted this way since it was three, and the worst part about it is the thing's not even old enough to drive!
Awesome. A car that's not old enough to drive. Do you really want to advertise that?